Bluegreen Golf, one of the nation’s leading developers of residential golf communities, came to Jim to create the branding, positioning, and marketing strategy for their newest venture near St. Simons Island, Georgia. Two-thirds of this master-planned community is preserved land with nature walks, 300-year old Live Oaks and a marina and embodies the laid-back lifestyle of the Golden Isles. First we did extensive research into the history of the area and...